Current:Home > Contact-usNew York Giants star partners with tech platform to promote small-business software-LoTradeCoin
New York Giants star partners with tech platform to promote small-business software
View Date:2025-01-11 23:26:21
New York Giants running back Saquon Barkley has partnered with Intuit QuickBooks Global Brand to launch a multi-channel campaign to reach the increasing number of small business owners working solo.
The company announced the launch of a new global QuickBooks brand platform called "Business Differently" on Thursday.
"Every small business is unique, and this campaign underscores what we see from our customers everyday — that their individualized approach can create outsized success," said Javier Martin, Director, Global Brand Development for QuickBooks. "This campaign shows that QuickBooks offers small businesses of all sizes much more than accounting. We help our customers do business on their terms with our range of dynamic money management tools."
The "Business Differently" campaign, created with QuickBooks' creative agency F.C.B., includes a TV ad featuring a solopreneur sports photographer. The ad encourages viewers to focus on small business owners and highlights how QuickBooks Money can empower solopreneurs on their business journey.
"Last year Intuit QuickBooks decorated my daughter's room, and ever since then, I have been working with them for bigger issues," Barkley told USA. TODAY. "I wanted to start this campaign because it will spotlight the people that matter, such as the photographer who takes pictures of me on the field. I think about everyone and want the world to do the same."
The campaign includes two TV ads, social media, influencer and custom content efforts that showcase the "Business Differently" concept.
Saquon Barkley's success with the Giants
Barkley has been nominated for the Walter Payton Man of the Year Award this season for the second consecutive year. Each NFL team nominated one person from their team for the award, which recognizes an NFL player for his exceptional performance both on and off the field.
Barkley has become the fifth Giants player to rush for 5,000 yards, with a total of 5,032 yards.
Currently, Barkley has 2,003 receiving yards, which makes him the fourth Giant to have 5,000 rushing yards and 2,000 receiving yards, joining Tiki Barber, Alex Webster, and Frank Gifford.
Barkley is the ninth player in the history of the Giants to have a total of 7,000 yards, with 7,025 yards. Ahmad Bradshaw is just ahead of him with 7,168 yards.
veryGood! (668)
Related
- Wildfires burn from coast-to-coast; red flag warnings issued for Northeast
- FDA approves Florida's plan to import cheaper drugs from Canada
- A competition Chinese chess player says he’s going to court after losing his title over a defecation
- New FAFSA form, still difficult to get to, opens for longer hours. Here are the details.
- Subway rider who helped restrain man in NYC chokehold death says he wanted ex-Marine to ‘let go’
- Actor Christian Oliver Shared Photo From Paradise 3 Days Before Fatal Plane Crash
- From Week 1 to 18, see how NFL power rankings have changed and this weekend's schedule
- Sandra Bullock honors late partner Bryan Randall on his birthday 4 months after his death
- Missing Ole Miss student declared legally dead as trial for man accused in his death looms
- Many people wish to lose weight in their arms. Here's why it's not so easy to do.
Ranking
- Dallas Long, who won 2 Olympic medals while dominating the shot put in the 1960s, has died at 84
- Five NFL players who will push teams into playoffs in Week 18
- The case of the serial sinking Spanish ships
- Top White House budget official warns of ‘dire’ situation on Ukraine aid
- Kathy Bates likes 'not having breasts' after her cancer battle: 'They were like 10 pounds'
- What you didn’t see on ‘Golden Wedding’: Gerry Turner actually walked down the aisle twice
- Washington state lawmakers to take on fentanyl and housing in Inslee’s final legislative session
- David Soul, the actor who portrayed the blond half of TV’s ‘Starsky and Hutch,’ dies at 80
Recommendation
-
Disney Store's Black Friday Sale Just Started: Save an Extra 20% When You Shop Early
-
'Bachelor' fans slam Brayden Bowers for proposing to Christina Mandrell at 'Golden Wedding'
-
Baby-Sitters Club Actor Christian Oliver and His 2 Young Daughters Killed in Caribbean Plane Crash
-
Texas father and son arrested in the killings of a pregnant woman and her boyfriend face new charges
-
Crews battle 'rapid spread' conditions against Jennings Creek fire in Northeast
-
Supreme Court allows Idaho to enforce its strict abortion ban, even in medical emergencies
-
Maine man injured in crash is shocked by downed power line
-
American man, 2 daughters, pilot killed after Caribbean plane crash in Bequia: Authorities